Q&A with a Story Guru: Jon Hansen (A Storied Career Interview)

“I’m delighted to present the fourth installment in this series of interviews with some of the gurus of both performance and applied storytelling.  This interview is with “Cousin” Jon Hansen (actually no relation as far as I know). I “met” Jon through this Blog.  He uses storytelling in the procurement sector.  Read more about him in the links below his photo.”  

From A Storied Career Interview series (By Dr. Kathy Hansen) (http://astoriedcareer.com/2008/09/qa-with-a-story-guru-jon-hanse.html) 

 

The following is an excerpt from the Q&A A Storied Career Interview:

A Storied Career: What future trends or directions do you foresee for story/storytelling/narrative?  What’s next for the discipline?  What future aspirations do you personally have for your own story work?  What would you do in the story world you haven’t yet done?

Jon Hansen: As the world becomes more complex and disparate through globalization and social networking (in the latter, a great deal of my ongoing research and development resources have involved the evolution of the Web 4.0 platform), the importance of storytelling will play a critical role in establishing points of commonality that will lead to a greater mutual or “collective” understanding.

This is due in large part to an effective storytellers’s ability to provide a real-world point of reference that is universally recognized for its practical application.  And it does not matter whether or not the story is presented within the illustrated or written framework of an Aesop’s fable, or a recounting of an actual event that the storyteller has himself (or herself) experienced, or witnessed first hand.  The essential element is that it translates the complex into the everyday thereby widening the funnel of impact.

In the end, effective storytelling is both the filter and translator through which a greater understanding of the complexities that define our world today can reach out to the broadest number of people.  It is therefore the lynchpin of effective communication. 

Web Resources:

Use the following link to access the interview in its entirety: http://astoriedcareer.com/2008/09/qa-with-a-story-guru-jon-hanse.html

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