“Spend intelligence takes spend analysis a step further. It enables the enterprise to take what it knows from the spend data it has gathered and use it to act on forward-thinking initiatives. In other words, spend intelligence provides actionable information.”
While some industry pundits have expressed the opinion that the reference to “spend intelligence” is nothing more than Madison Avenue buzz terminology designed to “shoot some Botox into a segment of the Spend Management market,”or that it is somehow “misleading,” based on the opinions of our expert guest panel nothing could be further from the truth.
In this excerpt from the September 24th, 2009 PI Window on Business segment “Spend Analysis versus Spend Intelligence: More Than a Semantical Difference,” you will find out why spend intelligence is not only a key element of effective decision making, but reflects the emergence of a new generation of SaaS solutions that empower effective yet autonomous decision-making on the front lines.
PI Inquisitive Eye (Television Unscripted) – March 20th, 2010
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NOTE: Here is the link to the September 24th, 2009 PI Window on Business broadcast in its entirety.
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December 5th, 2011 → 3:00 pm
[…] This closed mindedness of thinking also extended to his comment that Spend Intelligence and related applications were nothing more than madison avenue hype, which of course we all now know isn’t true; see Spend Intelligence and Botox. […]