Wilmington, Delaware – September 12th, 2023 — In a remarkable testament to its rapid rise and unwavering commitment to excellence, Certinal has proudly been recognized as a Leader in the IDC MarketScape: Worldwide eSignature Software 2023 Vendor Assessment (doc #US49646923, September 2023). Renowned for its pioneering achievements in AI innovation, seamless implementation, and robust security measures, Certinal eSign has achieved this significant milestone within just two years of its inception. – https://www.certinal.com/certinal-named-leader-in-idc-marketscape
Background
Before I tell you why the above news matters, I want to provide you with some background history and understanding of the company and the Esignature market.
As you know, I have been in the high-tech industry for more than 40 years, and procurement almost as long.
For this reason, when I read the above IDC MarketScape, I decided to investigate further Certinal’s solution and strategy to understand their move into the eSignature – now digital signature space.
My original plan was to focus on digital signature use in the following sectors: Legal, IT, Finance, Human Resources, Sales and Marketing.
However, when I contacted some of the industry’s leading minds, it quickly became apparent that even though an Esignature capability has existed since 2000, the percentage of organizations adopting the technology was relatively low in 2023. That’s right, don’t let the “market growth” numbers mislead you.
For the existing market – made up mostly of early adopters, the interest is in creating cost-effective scalability with advanced digital capabilities in critical areas such as security.
However, based on research – including polls and interviews with senior industry executives from organizations like World Commerce & Contracting and Deloitte Legal- this technology’s current user base is about 20 percent of the total market. What the 20 percent means is that despite knowing that digital signature technology exists, 80 percent of the market remains in a long-term “holding pattern.”
In short, with the current client base, scalability is limited to primarily small pockets of users within the larger enterprise rather than a company-wide adoption. This finding explains why meaningful traction has been and continues to be challenging.
Why This News Matters
Wilmington, Delaware – September 12th, 2023 — Certinal is now deployed with leading enterprises across the USA, Europe, APAC, and Australia, including Nissan, Graphic Packaging International, JEA, Brookdale Senior Living, Kajima Overseas Asia Pte. Ltd, and Insignia Financial Ltd.
When you read the above list of organizations that have adopted Certinal’s Esignature solution, what does it tell you?
- Big, reputable early-adopter companies like Nissan and others moving to the Certinal solution indicate they are a solid provider offering next-generation capabilities.
- Beyond the core organization user base, the possibility for enterprise-wide adoption of Esignature technology will finally align with market awareness of how the solution can address everything from improving workflow, data management and, yes – from my research, even ESG compliance.
- First-time Esignature solution adopters now recognize the benefits of having seamless integration into their existing Contract Lifecycle Management platform.
- Both early adopters and new users of Esignature Solutions are now looking beyond the technology and assessing the expertise of the people behind it and the importance of partnering with them.
As I stated earlier, according to my experience, extensive research and industry experts with whom I have spoken, Esignature technology has been around for some time now with limited traction and considerable resistance.
While there have been remarkable advances in technology and market awareness, the IDC report finally recognizes the strength of the people behind the technology and company who will enable clients to make it work.
From my standpoint, the broader adoption of Esignature (digital signature) solutions has been a long time coming – and long overdue. It is exciting to see that it is finally becoming a reality.
That’s the message behind today’s headline!
Procurement Insights
Certinal Named a “Leader” in IDC MarketScape: Worldwide eSignature Software 2023 – Why It Matters
Posted on September 13, 2023
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Wilmington, Delaware – September 12th, 2023 — In a remarkable testament to its rapid rise and unwavering commitment to excellence, Certinal has proudly been recognized as a Leader in the IDC MarketScape: Worldwide eSignature Software 2023 Vendor Assessment (doc #US49646923, September 2023). Renowned for its pioneering achievements in AI innovation, seamless implementation, and robust security measures, Certinal eSign has achieved this significant milestone within just two years of its inception. – https://www.certinal.com/certinal-named-leader-in-idc-marketscape
Background
Before I tell you why the above news matters, I want to provide you with some background history and understanding of the company and the Esignature market.
As you know, I have been in the high-tech industry for more than 40 years, and procurement almost as long.
For this reason, when I read the above IDC MarketScape, I decided to investigate further Certinal’s solution and strategy to understand their move into the eSignature – now digital signature space.
My original plan was to focus on digital signature use in the following sectors: Legal, IT, Finance, Human Resources, Sales and Marketing.
However, when I contacted some of the industry’s leading minds, it quickly became apparent that even though an Esignature capability has existed since 2000, the percentage of organizations adopting the technology was relatively low in 2023. That’s right, don’t let the “market growth” numbers mislead you.
For the existing market – made up mostly of early adopters, the interest is in creating cost-effective scalability with advanced digital capabilities in critical areas such as security.
However, based on research – including polls and interviews with senior industry executives from organizations like World Commerce & Contracting and Deloitte Legal- this technology’s current user base is about 20 percent of the total market. What the 20 percent means is that despite knowing that digital signature technology exists, 80 percent of the market remains in a long-term “holding pattern.”
In short, with the current client base, scalability is limited to primarily small pockets of users within the larger enterprise rather than a company-wide adoption. This finding explains why meaningful traction has been and continues to be challenging.
Why This News Matters
Wilmington, Delaware – September 12th, 2023 — Certinal is now deployed with leading enterprises across the USA, Europe, APAC, and Australia, including Nissan, Graphic Packaging International, JEA, Brookdale Senior Living, Kajima Overseas Asia Pte. Ltd, and Insignia Financial Ltd.
When you read the above list of organizations that have adopted Certinal’s Esignature solution, what does it tell you?
As I stated earlier, according to my experience, extensive research and industry experts with whom I have spoken, Esignature technology has been around for some time now with limited traction and considerable resistance.
While there have been remarkable advances in technology and market awareness, the IDC report finally recognizes the strength of the people behind the technology and company who will enable clients to make it work.
From my standpoint, the broader adoption of Esignature (digital signature) solutions has been a long time coming – and long overdue. It is exciting to see that it is finally becoming a reality.
That’s the message behind today’s headline!
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