Whenever someone decides to follow (or connect) with me on LinkedIn, I send out the following message:
Hello, Stephen.
I am glad you decided to follow me on LinkedIn. My community – 60,000 strong, includes some of the industry’s most insightful and influential thought leaders.
As I engage with them regularly, I want you to feel they are also part of your community.
People like Dr. David Loseby, Kate Vitasek, Rob Handfield, Jason Busch, Anna McGovern, and so many others will become great connections for you.
When you have a moment, drop me a message.
Best, Jon
I didn’t really consider what I was doing to be unique or different from what I assumed everyone else was doing until I received the following response earlier today.
Hi Jon, thank you for the message. I assume you if you are ranked #2 that your message was automated? I am not in the procurement business but instead was widening my network as i am about to launch my vendor management app. Thanks again for the message 😉 Stephen
The above reply stopped me in my tracks, so I wrote the following reply.
Hello, Stephen.
No automation – I view and read every profile that follows or connects with me. Tell me more about your app.
Best,
Jon
Stephen’s response was, “Awesome… that’s personal.”
Business Is Personal
I receive, on average, between 5 and 30 requests to connect or “new follows” daily, and I review each profile personally. I want to see who is connecting with me, why they are connecting with me, and how I can support them.
Does it take time? Not as much as you would think. It is more about discipline. It’s like my first cup of coffee in the morning; it is part of my daily routine. My reasoning is, how can you build a community of real value if you don’t get to know or try to interact with as many people as possible? It is like comments—I almost always respond to a comment I receive on my posts. At worst, if I don’t have anything worthwhile to contribute, I will always respond using one of the available character options, e.g., the lightbulb.
The point is that true community engagement is where everyone feels free to share their experiences and thoughts on various timely topics. That is how we all continue to learn and benefit from being connected.
In short, making business personal and strategically engaging by tagging as many people as possible is worth the time and effort. That is the true value and meaning of community.
30
Procurement Insights
As a procurement professional, business is personal!
Posted on November 22, 2024
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Whenever someone decides to follow (or connect) with me on LinkedIn, I send out the following message:
Hello, Stephen.
I am glad you decided to follow me on LinkedIn. My community – 60,000 strong, includes some of the industry’s most insightful and influential thought leaders.
As I engage with them regularly, I want you to feel they are also part of your community.
People like Dr. David Loseby, Kate Vitasek, Rob Handfield, Jason Busch, Anna McGovern, and so many others will become great connections for you.
When you have a moment, drop me a message.
Best, Jon
I didn’t really consider what I was doing to be unique or different from what I assumed everyone else was doing until I received the following response earlier today.
Hi Jon, thank you for the message. I assume you if you are ranked #2 that your message was automated? I am not in the procurement business but instead was widening my network as i am about to launch my vendor management app. Thanks again for the message 😉 Stephen
The above reply stopped me in my tracks, so I wrote the following reply.
Hello, Stephen.
No automation – I view and read every profile that follows or connects with me. Tell me more about your app.
Best,
Jon
Stephen’s response was, “Awesome… that’s personal.”
Business Is Personal
I receive, on average, between 5 and 30 requests to connect or “new follows” daily, and I review each profile personally. I want to see who is connecting with me, why they are connecting with me, and how I can support them.
Does it take time? Not as much as you would think. It is more about discipline. It’s like my first cup of coffee in the morning; it is part of my daily routine. My reasoning is, how can you build a community of real value if you don’t get to know or try to interact with as many people as possible? It is like comments—I almost always respond to a comment I receive on my posts. At worst, if I don’t have anything worthwhile to contribute, I will always respond using one of the available character options, e.g., the lightbulb.
The point is that true community engagement is where everyone feels free to share their experiences and thoughts on various timely topics. That is how we all continue to learn and benefit from being connected.
In short, making business personal and strategically engaging by tagging as many people as possible is worth the time and effort. That is the true value and meaning of community.
30
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