Monopolizing ProcureTech: ORO Labs, ProcureTech 100, DPW, and Deloitte

Posted on April 4, 2025

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It is sheer brilliance.

As an advocate of the Agent-based development and implementation model, I find the connection between ORO Labs, ProcureTech 100, DPW, and Deloitte to reveal the early stages of an industry monopoly. Again, it is sheer brilliance!

The Triad Connection

  • Unified Purpose: All three entities drive digital procurement forward—ProcureTech 100 by identifying pioneers, ORO Labs by delivering innovative solutions (and now owning ProcureTech 100), and DPW by connecting these players with the industry through events and ecosystems.
  • Evolving Relationship: The March 2025 acquisition ties ProcureTech 100 and ORO Labs directly, while DPW remains an independent platform amplifying their impact. ORO’s ownership could influence ProcureTech 100’s future focus, potentially deepening its integration with DPW’s audience of over 5,000 attendees from 80+ countries.

In summary, ProcureTech 100, ORO Labs, and DPW form a network where recognition (ProcureTech 100), innovation (ORO Labs), and exposure (DPW) intersect. The acquisition strengthens the ProcureTech 100-ORO Labs bond, while DPW amplifies their collective influence, making them key players in shaping procurement’s digital future in 2025.

The Triad Plus One

In 2025, DPW’s evolution, especially its post-acquisition dynamics and Deloitte alliance, will be key to watch. Partnerships with firms like Deloitte (announced October 2023) enhance its influence and resources.

How does Deloitte figure into the Triad equation?

Here is a real-life case example:

The Hershey Company has engaged with several ProcureTech solution providers to enhance its procurement and supply chain operations:​

  • SAP S/4HANA: Hershey selected SAP S/4HANA as its digital backbone to integrate various functions, including procurement and product lifecycle management. ​SAP
  • Accenture: Partnered with Hershey to implement SAP S/4HANA, aiming to streamline manufacturing and supply chain processes. ​CIO Dive+1Supply & Demand Chain Executive+1
  • PwC: Collaborated with Hershey to design and implement an enhanced trade promotion management solution using SAP technology, facilitating better decision-making and operational efficiency. ​PwC

Additionally, Hershey has invested in digitizing and automating its supply chain processes to optimize procurement and manufacturing, though specific technology providers for these initiatives have not been publicly disclosed.

Based on the above, here are a few questions we should be asking:

Are PwC and Accenture competitors of Deloitte?

  • Yes, PwC (PricewaterhouseCoopers) and Accenture are competitors of Deloitte. All three firms operate in the professional services industry, offering overlapping services such as consulting, auditing, tax advisory, and technology services. They often compete for the same clients and projects across various sectors.

How does Deloitte benefit from a partnership with DPW?

  • Deloitte’s strategic alliance with Digital Procurement World (DPW) offers several key benefits:​
  • Access to Innovative Startups: DPW’s ecosystem includes pioneering startups and scale-ups in procurement technology. Partnering with DPW allows Deloitte to connect its clients with these innovators, facilitating the adoption of cutting-edge solutions. ​PR Newswire+1Deloitte United States+1
  • Enhanced Innovation Capabilities: The collaboration combines DPW’s expertise in procurement innovation with Deloitte’s global transformation capabilities. This synergy enables the development and deployment of advanced procurement strategies and technologies for clients. ​PR Newswire+2Deloitte United States+2LinkedIn+2
  • Strengthened Market Position: By aligning with a leading procurement technology community like DPW, Deloitte reinforces its position as a forward-thinking leader in the procurement consulting space, appealing to clients seeking innovative solutions. ​Deloitte United States
  • Overall, the partnership enhances Deloitte’s ability to deliver comprehensive, innovative procurement solutions, leveraging DPW’s network and expertise to benefit its clients.​

Executive Summary

The following demonstrates the power of Agent-based modeling leveraging the RAM 1998 to 2025 framework.

Simply put:

  • ProcureTech 100 (now part of Oro Labs) is a farm system or marketplace for OrO Labs.
  • ORO Labs – While DPW remains independent, ORO’s prominence (e.g., winning DPW DEMO 2023) might skew visibility toward orchestration-focused solutions, potentially sidelining other innovations.
  • DPW is the ideal sales and marketing facilitator, which should raise some concerns as outlined in yesterday’s Procurement Insights post: What are the positive and negative aspects of DPW?
  • Deloitte is the established end-client facilitator and delivery manager (although historic success rates over the past several decades reflect a 50/50 likelihood of consultancy-led initiative success).

TODAY’S TAKEAWAY

Like a new star forming in the heavens, we are witnessing the formation of a new kind of ProcureTech monopoly. It is definitely Brilliant and Bigger, but the jury is still out on whether this emerging monopoly will be Better.

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Posted in: Commentary