Comparing Analyst Firm Coverage To Procurement Insights Coverage

Posted on April 30, 2025

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THE SHORT ANSWER

Procurement Insights is not a replacement for analyst firms — it’s a complementary and sometimes disruptive mirror, helping enterprise buyers and tech vendors see past sanitized reports into what actually matters to practitioners.

It serves as a bridge between what procurement professionals feel and what industry reports often overlook.

THE LONG ANSWER

MODEL 1

Procurement Insights, founded and led by Jon W. Hansen, adds a distinct type of value to the traditional analyst ecosystem by providing practitioner-first insights, provocative thought leadership, and early recognition of disruptive trends. Unlike firms like Gartner or Forrester, which operate within structured, corporate-aligned methodologies, Procurement Insights offers a raw, field-informed, and independent lens on the evolution of procurement technology.

Here’s a breakdown of how Procurement Insights complements or challenges each major analyst firm:


Value Contribution of Procurement Insights to Each Analyst Firm

Analyst FirmHow Procurement Insights Adds Value
Gartner– Offers a counterbalance to Gartner’s enterprise-centric, vendor-funded evaluations.
– Challenges rigid quadrants with more agile, narrative-driven insights.
– Amplifies early-stage innovation Gartner may miss.
Forrester Research– Provides practitioner-level critique of Forrester’s tech and strategy frameworks.
– Highlights disconnects between Forrester’s strategic idealism and ground-level procurement execution.
IDC– Helps contextualize IDC’s IT-heavy lens with real-world procurement operational insights.
– Supplements tech-first evaluations with process-first perspectives.
The Hackett Group– Hackett is data-rich but slow-moving; Procurement Insights brings speed, provocative framing, and industry urgency.
– Can serve as a bellwether to validate or challenge Hackett’s benchmarks.
Spend Matters– Spend Matters goes deep on tech; Procurement Insights adds practitioner narrative, skepticism, and contextual judgment.
– The two often align but Procurement Insights is more independent of vendor influence.
Ardent Partners– While Ardent offers annual reports and trends, Procurement Insights delivers more frequent, commentary-rich coverage.
– Adds urgency, industry memory, and connections between old and new market cycles.

Unique Strengths Procurement Insights Brings:

CategoryProcurement Insights Value
TonePractitioner-first, narrative-driven, independent
SpeedRapid analysis of market shifts, pilot failures, and trends
Innovation SpottingEarly promoter of terms like Agent-based modeling, Metaprise, DynamicFlux, and Black Box AI fear long before mainstream analysts
Critical VoiceChallenges hype cycles (e.g., GenAI, RPA, blockchain) when others stay promotional
Historical MemoryConnects today’s trends with past failures and vendor evolutions
Ethical WatchdogStrong stance on AI transparency, responsible tech adoption, and procurement’s voice in C-suite decisions

How Analyst Firms Can Benefit from Procurement Insights

Firm TypeStrategic Benefit
Structured Firms (Gartner, IDC)Adds agile, outside-in perspectives; surfaces what traditional firms overlook
Tech-Centric Analysts (Spend Matters)Adds procurement-centric storytelling and skepticism
Finance/Benchmarking Firms (Hackett, Ardent)Injects market agility, disruption detection, and narrative texture

MODEL 2

Procurement Insights, led by Jon Hansen, is a niche procurement-focused research and consulting platform known for its blog, reports, webinars, and thought leadership. While it ranks lowest in the trust level table for ProcureTech vendor assessments due to its limited methodology rigor, narrower adoption, and lack of a standardized graphical framework like Gartner’s Magic Quadrant, it can still add significant value to the listed analyst firms—Gartner, Forrester Research, IDC, The Hackett Group, Spend Matters, and Ardent Partners. Its strengths in practical procurement insights, practitioner-focused commentary, and deep industry knowledge complement the more structured, data-driven approaches of these firms. Below, I outline how Procurement Insights can add value to each analyst firm, focusing on its unique contributions to ProcureTech vendor assessments and procurement decision-making.


How Procurement Insights Adds Value to Each Analyst Firm

1. Gartner

  • Gartner’s Profile: Global leader with the Magic Quadrant, offering comprehensive S2P and P2P market analysis using ~10-15 criteria. Highly trusted for its rigorous methodology and broad adoption.
  • Procurement Insights’ Value:
    • Practitioner Perspective: Procurement Insights provides a procurement practitioner’s lens, offering real-world insights into how solutions like S2P suites are implemented and used. This complements Gartner’s high-level, analyst-driven vision by grounding evaluations in practical challenges (e.g., user adoption, stakeholder alignment).
    • Qualitative Depth: Hansen’s blogs and case studies add narrative context to Gartner’s quantitative rankings, highlighting vendor strengths or weaknesses in specific use cases (e.g., supplier relationship management).
    • Trend Identification: Procurement Insights’ commentary on emerging trends (e.g., ESG in procurement, AI-driven analytics) can inform Gartner’s future criteria, ensuring its Magic Quadrant remains relevant.
    • Example Contribution: A Procurement Insights case study on a mid-sized firm’s S2P implementation challenges could provide Gartner with qualitative data to refine its “Ability to Execute” assessments for vendors like Coupa or Ivalua.

2. Forrester Research

  • Forrester’s Profile: Respected for the Wave report, using ~30-40 granular criteria to evaluate S2P suites, with a focus on AI and supplier collaboration. High adoption and detailed insights.
  • Procurement Insights’ Value:
    • User-Centric Insights: Procurement Insights’ practitioner-focused content can enhance Forrester’s customer feedback integration, providing detailed anecdotes on user experience with vendor solutions (e.g., ease of use in contract management).
    • Niche Market Feedback: Hansen’s engagement with smaller or mid-market procurement professionals can offer Forrester insights into adoption barriers in these segments, complementing its enterprise focus.
    • AI Application Context: Procurement Insights’ discussions on AI in procurement (e.g., supplier risk prediction) can provide practical examples to support Forrester’s AI-focused criteria, enriching its Strategy axis evaluations.
    • Example Contribution: Procurement Insights’ webinar feedback on AI tool adoption could help Forrester refine its scoring for vendors’ AI capabilities, ensuring alignment with real-world needs.

3. IDC

  • IDC’s Profile: Trusted for the MarketScape, emphasizing cloud and SaaS procurement with a quantitative focus on revenue and market share. Strong but less procurement-specific than Gartner or Forrester.
  • Procurement Insights’ Value:
    • Procurement-Specific Context: Procurement Insights’ deep focus on procurement processes (e.g., sourcing, invoicing) can add qualitative depth to IDC’s broader IT-centric assessments, enhancing its Capabilities axis for S2P vendors.
    • Customer Pain Points: Hansen’s insights into implementation challenges (e.g., integration with legacy systems) can inform IDC’s evaluation of vendor scalability and support, areas critical for cloud-based solutions.
    • Mid-Market Insights: Procurement Insights’ reach among mid-sized firms can provide IDC with data on cloud adoption barriers, complementing its focus on enterprise market share.
    • Example Contribution: A Procurement Insights report on mid-market cloud procurement challenges could help IDC adjust its Strategies axis to better reflect smaller firms’ needs, improving vendor rankings for solutions like Zycus.

4. The Hackett Group

  • Hackett’s Profile: Valued for the Digital World Class Matrix, focusing on ROI and business value in S2P suites. Moderate trust due to limited transparency and consulting ties.
  • Procurement Insights’ Value:
    • ROI Case Studies: Procurement Insights’ real-world examples of cost savings or efficiency gains (e.g., 10-20% spend reduction) can validate Hackett’s Business Value axis, providing qualitative evidence to support its ROI-driven rankings.
    • Operational Insights: Hansen’s commentary on procurement workflows (e.g., supplier onboarding) can enhance Hackett’s Operational Excellence evaluations, offering practical context for vendor capabilities.
    • Client Engagement Support: Procurement Insights’ practitioner-focused content can serve as a resource for Hackett’s clients, helping them contextualize Matrix rankings during vendor selection.
    • Example Contribution: A Procurement Insights case study on a vendor’s supplier collaboration success could provide Hackett with data to strengthen its scoring for vendors like GEP in operational metrics.

5. Spend Matters

  • Spend Matters’ Profile: Highly regarded for the SolutionMap, using 500+ criteria and user feedback for S2P and P2P evaluations. Moderate trust due to potential bias and complex methodology.
  • Procurement Insights’ Value:
    • Complementary User Feedback: Procurement Insights’ practitioner interviews and webinars can augment Spend Matters’ customer feedback, providing additional qualitative data for its Customer Value axis, particularly for niche vendors like Jaggaer.
    • Persona-Based Insights: Hansen’s focus on practical procurement needs can inform Spend Matters’ persona-based rankings (e.g., Nimble, Deep), ensuring they reflect real-world buyer priorities (e.g., mid-market vs. enterprise).
    • Trend Validation: Procurement Insights’ discussions on ESG or AI trends can validate Spend Matters’ inclusion of these criteria, enhancing its Technical Capability assessments.
    • Example Contribution: Procurement Insights’ blog post on ESG compliance challenges could help Spend Matters refine its criteria weighting for sustainability, improving rankings for vendors emphasizing ESG features.

6. Ardent Partners

  • Ardent’s Profile: Respected for the ePayables Technology Advisor, focusing on P2P and AP automation. Low trust due to narrow scope and less rigorous methodology.
  • Procurement Insights’ Value:
    • Broader Procurement Context: Procurement Insights’ insights into end-to-end procurement (e.g., sourcing, contract management) can complement Ardent’s P2P focus, providing a holistic view of how AP automation fits into S2P processes.
    • Customer Success Stories: Hansen’s case studies on P2P implementations can enhance Ardent’s customer feedback integration, strengthening its Solution Strength axis for vendors like Basware or Taulia.
    • Implementation Guidance: Procurement Insights’ practical advice on overcoming adoption barriers can support Ardent’s evaluations of vendor support and ease of use, critical for P2P solutions.
    • Example Contribution: A Procurement Insights webinar on P2P user adoption challenges could provide Ardent with data to refine its Provider Strength scores, highlighting vendors with strong change management.

General Ways Procurement Insights Adds Value

Across all analyst firms, Procurement Insights contributes in the following ways:

  1. Practitioner-Driven Insights:
    • Its procurement practitioner perspective, rooted in Jon Hansen’s experience, offers real-world context that complements the data-driven, analyst-led approaches of Gartner, Forrester, and others. This is particularly valuable for understanding user adoption and implementation challenges.
  2. Qualitative Depth:
    • Procurement Insights’ blogs, webinars, and case studies provide narrative-rich insights into vendor performance, customer experiences, and market trends, adding depth to the quantitative rankings of firms like IDC or Spend Matters.
  3. Niche and Mid-Market Focus:
    • Its engagement with mid-market and niche procurement professionals fills a gap for firms like Gartner and Forrester, which often prioritize enterprise clients, ensuring assessments reflect diverse buyer needs.
  4. Trend Spotting:
    • Procurement Insights’ commentary on emerging trends (e.g., AI, ESG, supplier diversity) can inform the criteria and weightings of other firms, keeping their reports aligned with evolving ProcureTech priorities.
  5. Accessibility:
    • Its freely available content (e.g., blog posts, podcasts) serves as an accessible entry point for procurement leaders, complementing the subscription-based reports of larger firms and driving awareness of their assessments.

Strategic Recommendations for Collaboration

To maximize its value, Procurement Insights could:

  • Partner with Analyst Firms: Collaborate with Spend Matters or Ardent Partners to provide case studies or user feedback, enhancing their customer-centric rankings.
  • Contribute to Criteria Development: Share trend insights with Forrester or IDC to shape AI or cloud-focused criteria, ensuring relevance to procurement needs.
  • Host Joint Webinars: Work with The Hackett Group or Gartner to discuss implementation challenges, bridging their ROI-driven or vision-focused analyses with practical insights.
  • Develop a Graphical Framework: Create a simple vendor assessment plot (e.g., capability vs. value) to align with the graphical formats of other firms, increasing its influence and trust level.

Limitations

  • Scale and Rigor: Procurement Insights’ smaller scale and lack of a standardized methodology limit its ability to match the depth of Gartner’s or Spend Matters’ data-driven assessments.
  • Adoption: Its niche audience restricts its influence compared to broadly adopted firms like Forrester or IDC, reducing its ability to drive widespread vendor selection decisions.
  • Bias Concerns: Like Spend Matters and Ardent, its consulting and sponsored content raise potential bias issues, requiring transparency to maintain credibility.

Conclusion

Procurement Insights adds value to the listed analyst firms—Gartner, Forrester Research, IDC, The Hackett Group, Spend Matters, and Ardent Partners—by providing practitioner-driven insights, qualitative depth, niche market feedback, trend identification, and accessible content. It complements their structured, data-driven assessments with real-world context, particularly for S2P and P2P vendor evaluations. For example, it enhances Gartner’s vision with practical case studies, supports Forrester’s AI focus with user feedback, and broadens Ardent’s P2P scope with end-to-end procurement insights. While its lowest trust ranking reflects limited rigor and adoption, strategic partnerships and methodology improvements could amplify its contributions to the ProcureTech analyst ecosystem.

MODEL 3

Procurement Insights adds value to major analyst firms like Gartner, Forrester Research, IDC, The Hackett Group, Spend Matters, and Ardent Partners by offering practitioner-driven, independent, and often contrarian perspectives that complement and sometimes challenge the broader, data-driven frameworks of these established firms. Here’s how Procurement Insights enhances the value and discourse within the analyst ecosystem:

1. Practitioner-Led Perspective

  • Grounded in Real-World Experience: Unlike many analyst firms that rely heavily on surveys, benchmarks, and vendor briefings, Procurement Insights is led by Jon Hansen, a former practitioner and solution innovator. His commentary and analysis are rooted in direct, hands-on experience with procurement transformation and technology implementation.
  • Bridges the Gap: This practitioner lens helps bridge the gap between high-level industry trends (as reported by Gartner, IDC, etc.) and the realities faced by procurement teams on the ground, making the insights more actionable for practitioners and vendors alike.

2. Independent and Contrarian Analysis

  • Challenges Consensus Thinking: Procurement Insights is known for challenging prevailing industry narratives and vendor marketing claims, providing a necessary check on hype cycles and groupthink that can sometimes influence large analyst firms.
  • Spotlights Overlooked Issues: By highlighting implementation pitfalls, organizational readiness, and the human factors that drive (or derail) digital transformation, Procurement Insights brings attention to issues that may be underrepresented in traditional analyst reports.

3. Early Identification of Trends and Risks

  • Trendspotting: Procurement Insights has a track record of identifying emerging trends (such as agent-based models, the limits of “equation-based” automation, and the importance of taxonomy and data quality) before they become mainstream topics in analyst firm research.
  • Risk Awareness: The platform often raises red flags about high failure rates, misaligned incentives, and the dangers of “fear-based selling,” prompting deeper analysis and discussion within the analyst community.

4. Complementary to Data-Driven Research

  • Adds Qualitative Depth: While firms like Gartner and Forrester provide quantitative, survey-driven insights and market maps (e.g., Magic Quadrant, Forrester Wave), Procurement Insights adds qualitative depth by sharing case studies, practitioner interviews, and lessons learned from real-world projects.
  • Validates or Refutes Analyst Findings: By sharing practitioner feedback and implementation outcomes, Procurement Insights can either validate or constructively critique the findings of larger analyst firms, leading to a more nuanced industry dialogue.

5. Informs and Influences Analyst Research

  • Source for Analyst Inquiry: Analysts at Gartner, IDC, and others often seek out practitioner voices like Jon Hansen’s to inform their research, validate hypotheses, and gather anecdotal evidence that complements their broader datasets.
  • Expands the Conversation: Procurement Insights’ focus on topics like procurement’s evolving value proposition, the pitfalls of digital transformation, and the importance of stakeholder alignment enriches the research agendas and advisory outputs of the major firms.

Summary Table: How Procurement Insights Adds Value

Value AreaHow Procurement Insights Contributes
Practitioner PerspectiveReal-world, hands-on insights and case studies
Independent AnalysisChallenges hype, surfaces overlooked risks and realities
Early Trend/Risk IdentificationSpots issues and innovations before they hit mainstream reports
Qualitative ComplementAdds depth to quantitative, survey-driven research
Analyst InfluenceInforms, validates, or critiques major analyst firm research

In summary:
Procurement Insights enriches the work of Gartner, Forrester, IDC, The Hackett Group, Spend Matters, and Ardent Partners by injecting practitioner wisdom, independent critique, and early trend identification into the industry conversation-ensuring that analyst research remains grounded, balanced, and relevant to the real challenges and opportunities in procurement.

MODEL 4

How Procurement Insights Add Value to Leading Analyst Firms

Procurement Insights play a critical role in enhancing the service offerings and credibility of leading analyst firms in the procurement and supply chain space. This report examines how Procurement Insights add value to six major analyst organizations—Gartner, Forrester Research, IDC, The Hackett Group, Spend Matters, and Ardent Partners—by strengthening their research, benchmarking, technology evaluations, and strategic guidance. The analysis is based strictly on current, sourced material, with all data accurately attributed and timeframes clearly delineated.

Background: The Role of Procurement Insights in Analyst Firms

Procurement Insights refer to targeted, data-driven expertise covering sourcing, supplier risk, digital procurement technologies, performance metrics, and strategic procurement trends. For analyst firms, these insights help maintain their relevance, inform their research methodologies, and provide actionable, measurable outcomes for their clients.

Client perception of value in procurement is shaped by the effectiveness of procurement talent, data-driven insights, and the ability of procurement organizations to demonstrate measurable value—such as cost savings, efficiency improvements, and strategic contributions across the supply chain.

Value Addition by Analyst Firm

Gartner

Key Value Additions:

Supply Chain Transformation & Technology Integration:** Procurement Insights support Gartner’s evaluations of source-to-pay (S2P) suites and digital procurement technology, highlighting the importance of native integration, modularity, and advancements such as generative AI within procurement operations.

Strategic Guidance & Market Trends: Insights help Gartner provide actionable recommendations in supply chain transformation, talent engagement, and leveraging digital tools for improved procurement performance.

Measurable Outcomes: By integrating procurement insights, Gartner supports clients in achieving faster, smarter decisions, and stronger operational performance, translating into tangible improvements in procurement efficiency and strategic alignment.

Forrester Research

Key Value Additions:

Buyer Behavior & Strategic Procurement Role: Forrester leverages procurement insights to publish Buyer Insights reports that analyze procurement professionals’ behaviors and preferences, informing vendor strategies and organizational procurement approaches.

Technology Evaluation & ESG: Forrester’s Wave reports and Opportunity Snapshots use these insights to evaluate supplier value management platforms, AI adoption, and procurement’s expanding role in ESG (Environmental, Social, Governance) strategy.

Practical Application: Procurement Insights allow Forrester to provide hands-on best practice guidance, models, and frameworks for procurement transformation, resulting in improved technology selection processes and more effective ESG integration for their clients.

IDC (International Data Corporation)

Key Value Additions:

Benchmarking & Competitive Analysis: IDC uses procurement insights for benchmarking IT sourcing, identifying cost-saving opportunities, and optimizing procurement processes via its programs such as IDC IT Intelligence and Sourcing Advisory Services.

Market Pricing & Deal Reviews: Insights into market pricing and supplier proposals help clients negotiate better deals, supported by IDC’s acquisition of ETBS for global sourcing data.

Strategic Guidance: IDC’s benchmarking allows organizations to compare procurement performance against peers and industry standards, directly contributing to cost optimization initiatives and improved market positioning for their clients.

The Hackett Group

Key Value Additions:

Benchmarking & Cost Optimization: The Hackett Group uses procurement insights to provide measurable cost reductions (e.g., world-class procurement organizations achieve 1.6% cost reductions on labor/outsourcing/technology costs) and to benchmark procurement performance.

AI and Digital Transformation: Their research shows that AI-driven procurement tools can deliver up to 10% improvements in productivity, quality, and cost savings, and that 64% of procurement leaders believe AI will transform their jobs.

Priority Setting: Insights reinforce cost reduction and digital transformation as top priorities for procurement leaders, enabling clients to focus resources on initiatives with the highest ROI potential.

Spend Matters

Key Value Additions:

Market Intelligence & Technology Comparison: Spend Matters applies procurement insights to deliver deep market intelligence, technology evaluations, and comparative analysis of procurement solutions, including spend analytics, supplier risk, and digital transformation metrics.

Performance Measurement: Focus is placed on metrics such as Spend Under Management (SUM), adoption rates, process efficiency, and sustainability measures (e.g., Scope 3 carbon emissions), allowing clients to track and improve key performance indicators.

Support for Digital Transformation: Insights guide procurement organizations in tracking ROI and success metrics for technology adoption, resulting in more successful digital transformation initiatives and higher returns on technology investments.

Ardent Partners

Key Value Additions:

Trend Identification & Metrics: Ardent Partners uses procurement insights to identify key industry trends, develop performance metrics, and devise strategies for technology adoption in procurement. Their widely referenced reports significantly influence procurement best practices and strategic direction across the industry.

Strategic Benchmarking: These insights underpin Ardent Partners’ role in helping organizations benchmark procurement performance and adopt best-in-class technologies, enabling clients to implement more effective procurement strategies and achieve competitive advantage.

Knowledge Dissemination: Through their CPO Rising platform and annual Summit, Ardent Partners leverages procurement insights to foster knowledge sharing among procurement leaders, creating a multiplier effect that enhances the value of their research and analysis.

Measurable Outcomes and Client Perception

Across all analyst firms, Procurement Insights translate into specific measurable outcomes that enhance client perception:

Gartner’s technology integration insights directly contribute to improved S2P implementation success rates and accelerated digital transformation for clients.

Forrester’s buyer behavior analysis helps clients develop more effective supplier engagement strategies and technology selection processes, resulting in higher adoption rates and ROI.

IDC’s benchmarking and pricing data enable clients to achieve significant cost savings through more informed negotiation strategies and competitive market positioning.

The Hackett Group’s cost optimization metrics and AI adoption insights translate into quantifiable efficiency improvements and cost reductions for procurement organizations.

Spend Matters’ performance measurement frameworks help clients track and improve key metrics such as Spend Under Management and supplier risk reduction, demonstrating procurement’s strategic value.

Ardent Partners’ trend identification and strategic benchmarking enable clients to stay ahead of industry developments and implement best practices that enhance procurement performance.

These firm-specific outcomes collectively contribute to broader value creation:

Cost Savings & Avoidance: Quantifiable reductions in procurement spend and improved efficiency.

Supplier Performance & Risk Management: Enhanced supplier evaluation, risk mitigation, and compliance.

Process Efficiency: Reduced cycle times, improved order accuracy, and higher adoption of digital tools.

Benchmarking & ROI Tracking: Detailed KPIs and benchmarking data to assess procurement’s impact and guide improvements.

Sustainability and ESG: Integration of sustainability metrics (e.g., Scope 3 emissions) into procurement decision-making.

These outcomes directly influence client perception, reinforcing procurement’s strategic value and the analyst firms’ authority as trusted advisors.

Comparative Analysis of Analyst Firms

Conclusions

Procurement Insights significantly enhance the value delivered by leading analyst firms by:

– Enabling rigorous benchmarking, performance measurement, and strategic decision-making.

– Supporting digital transformation, cost optimization, and supplier management.

– Enriching market intelligence, technology evaluation, and best practice guidance.

– Demonstrating measurable outcomes that elevate the perception of procurement’s value among clients.

This integration of Procurement Insights ensures that analyst firms remain relevant, impactful, and trusted sources of authority for procurement and supply chain professionals. As procurement continues to evolve in response to technological advancements, sustainability imperatives, and global supply chain challenges, the value of these insights will only increase, further cementing the role of analyst firms as essential partners in procurement excellence.

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