Orchestration Was Never About Technology

The industry has hijacked “orchestration” to mean technology integration. APIs. Middleware. System connectivity. Data flows between platforms.

But orchestration — from the actual orchestra — was always about coordinating performers (agents) to produce a unified outcome. The conductor doesn’t orchestrate the instruments. The conductor orchestrates the musicians.

The Irony Chain:

1. Nico Bac 🚀 posts “F**k ERP” — blaming technology
2. James Meads responds with “minimize touchpoints” — still technology-first
3. Both miss that orchestration should be about agents, not systems
4. The entire thread proves why 80% of initiatives fail: even the critics are trapped in the technology-first paradigm

Related Reading:

• When It Comes to SOA and Intake and Orchestration, What Role Does Human-Led Agent-Based Model (Metaprise) Play? — https://procureinsights.com/2025/05/20/when-it-comes-to-soa-and-intake-and-orchestration-what-and-how-critical-of-a-role-does-human-led-agent-based-model-metaprise-play/
• Today’s Intake Orchestration and the SOA Hangover — https://procureinsights.com/2025/03/20/todays-intake-orchestration-and-the-soa-hangover/

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