Subscribe:
RSS feed
Delivering Understanding Beyond Insights
Browsing All posts tagged under »marketing«
Do we really need websites, solution maps, and case studies to solve Procurement’s problems?
July 3, 2024
Agree or Disagree; **nothing matters more than getting your messaging right**
Solution Providers – Stop Telling & Selling and Start Asking & Solving!
June 8, 2024
In the age of generative AI and the digital transformation of procurement what is really important?
Poll Results: What do they say about sales and marketing? (Late Night Edition)
June 5, 2024
Why did sales and marketing rate so low in influencing the customer decision-making process.
It’s time for solution providers and practitioners to “STOP chasing the carrot!”
June 4, 2024
Why we might still be doomed to repeat the past with AI?
What is the individual and combined implementation success rate of the logos on maps?
May 24, 2024
What would solution maps look like if the creators had to stand behind each logo promising success?
Analyst Map Inductee 3: Making A Case (Study) For Mintec
May 20, 2024
Why are "confetti-laced" case studies hurting our industry?
What’s the difference between Sales, Marketing, Analysts, and Consultants?
May 17, 2024
When it comes to choosing a solution provider, who do you rely on the most to make the right decision?
Why Case Studies Are Not A Marketing Tool!
May 15, 2024
Would you eat a piece of fish that has been in your freezer for 10 years? 5 years? 1 year?
Procurement Insights 
STOP Selling and Marketing – START Building Relationships
July 18, 2024
0
Why do you have to like your client to be successful with them?