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Delivering Understanding Beyond Insights
Browsing All posts tagged under »marketing«
Why SEO is a detrimental hoax to justify control of the narrative on the Internet and its impact on GenAI Scraping
September 10, 2024
Why are "futurist, content creator, influencer, and SEO Anything" potentially bad for procurement?
Do we really need websites, solution maps, and case studies to solve Procurement’s problems?
July 3, 2024
Agree or Disagree; **nothing matters more than getting your messaging right**
Solution Providers – Stop Telling & Selling and Start Asking & Solving!
June 8, 2024
In the age of generative AI and the digital transformation of procurement what is really important?
Poll Results: What do they say about sales and marketing? (Late Night Edition)
June 5, 2024
Why did sales and marketing rate so low in influencing the customer decision-making process.
It’s time for solution providers and practitioners to “STOP chasing the carrot!”
June 4, 2024
Why we might still be doomed to repeat the past with AI?
What is the individual and combined implementation success rate of the logos on maps?
May 24, 2024
What would solution maps look like if the creators had to stand behind each logo promising success?
Analyst Map Inductee 3: Making A Case (Study) For Mintec
May 20, 2024
Why are "confetti-laced" case studies hurting our industry?
Procurement Insights 
Scudder and Epstein on Sales – My Take
September 16, 2024
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What do you think of salespeople?