Jon Hansen and Bill DeMartino discuss the importance of being a customer-first solution provider and the different approaches to implementing change in organizations. They identify four personas, including those focused on immediate action, gradual improvements, process changes, and mid-market solutions. The conversation emphasizes solving problems rather than just building systems or selling technology. They also highlight the need for clear communication between service providers and clients to ensure alignment in expectations.
Procurement Insights
The Four Practitioner Personas Every Service Provider Should Know
Posted on November 10, 2023
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Video Summary:
Jon Hansen and Bill DeMartino discuss the importance of being a customer-first solution provider and the different approaches to implementing change in organizations. They identify four personas, including those focused on immediate action, gradual improvements, process changes, and mid-market solutions. The conversation emphasizes solving problems rather than just building systems or selling technology. They also highlight the need for clear communication between service providers and clients to ensure alignment in expectations.
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