Yesterday’s interview with Kim Cullen Prather from SOVRA was important for many reasons. Please read the excerpt of a comment posted by Michael Lamoureux in another discussion stream for a Kate Vitasek post, after which I will explain my previous comment:
“I’ve given this space 24 years, provided more free content over the past 18 years then anyone, and I’m a hair from walking away from it too! I won’t work with or recommend dumb, walking dead, or zombie companies. That’s why vendors I used to talk about all the time don’t show up on SI anymore (and sponsorships, which were key to my high output, are indefinitely suspended). Relationships are key, but both parties need to have good intentions!”
Like myself, Jason Busch, Kelly Barner, and many others whom I respect, Michael has invested his heart and soul into this industry. Sometimes, the industry – mainly solution providers, does not return the favor by having an open and honest dialogue.
I can’t tell you how many times I have been admonished for asking to get access to existing clients or had the PR department of a solution provider tell me that I have to run everything through them before interviewing a key individual from their organization. I have even had Marketing and PR people ask me to pull an interview that their expert initially approved.
In short, we operate in a world of well-crafted, tightly controlled messages that say a lot without actually saying anything meaningful. It is increasingly becoming a world of infomercials and soundbites, of sizzle over substance, at a time when we all need to admit that, for the most part, the emperor isn’t wearing any clothes, e.g., the generational 80% failure rate of initiatives.
Returning to today’s post about my interview with Kim Cullen Prather, no questions were provided in advance, and there was no preamble window dressing.
As a side note, as mentioned previously, I will step back from covering this solution provider for the next three months and revisit their progress at that time.
Truth or Consequences: Have solution providers finally progressed beyond the infomercial stage?
Posted on September 4, 2024
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Yesterday’s interview with Kim Cullen Prather from SOVRA was important for many reasons. Please read the excerpt of a comment posted by Michael Lamoureux in another discussion stream for a Kate Vitasek post, after which I will explain my previous comment:
“I’ve given this space 24 years, provided more free content over the past 18 years then anyone, and I’m a hair from walking away from it too! I won’t work with or recommend dumb, walking dead, or zombie companies. That’s why vendors I used to talk about all the time don’t show up on SI anymore (and sponsorships, which were key to my high output, are indefinitely suspended). Relationships are key, but both parties need to have good intentions!”
Like myself, Jason Busch, Kelly Barner, and many others whom I respect, Michael has invested his heart and soul into this industry. Sometimes, the industry – mainly solution providers, does not return the favor by having an open and honest dialogue.
I can’t tell you how many times I have been admonished for asking to get access to existing clients or had the PR department of a solution provider tell me that I have to run everything through them before interviewing a key individual from their organization. I have even had Marketing and PR people ask me to pull an interview that their expert initially approved.
In short, we operate in a world of well-crafted, tightly controlled messages that say a lot without actually saying anything meaningful. It is increasingly becoming a world of infomercials and soundbites, of sizzle over substance, at a time when we all need to admit that, for the most part, the emperor isn’t wearing any clothes, e.g., the generational 80% failure rate of initiatives.
Returning to today’s post about my interview with Kim Cullen Prather, no questions were provided in advance, and there was no preamble window dressing.
Have a watch, and then let me know what you think.
As a side note, as mentioned previously, I will step back from covering this solution provider for the next three months and revisit their progress at that time.
Thoughts?
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