Gartner’s Hype Cycle Versus Seth Godin’s Dip

QUESTION 1: What is the relationship between Gartner’s Hype Cycle and Godin’s The Dip?

QUESTION 2: How does understanding this relationship impact ProcureTech’s implementation and success?

Here is the video for Gartner’s Hype Cycle. When I watched it, the first thing that came to mind was Seth Godin’s The Dip.

The Hype Cycle Image

Here is the video for Seth Godin’s The Dip.

The Dip Image

• The Dip aligns with the use of the Agent-based development and implementation model.
• The Dead-end aligns with the tech-led Equation-based development and implementation model.

On which path is your current ProcureTech implementation?

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