Making the Short List: Are the Magic Quadrant “Leaders” Really Leaders?

Posted on January 31, 2026

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By Jon W. Hansen | Procurement Insights


The graphic above illustrates the broader analyst ecosystem pattern. This post focuses specifically on Gartner’s Magic Quadrant; a comprehensive assessment of Forrester, Spend Matters, and The Hackett Group is available in the full report titled: Making the Short List: The Analyst Ecosystem and the 50-80% Failure Rate.

Conceptual pattern model derived from longitudinal Procurement Insights Archives (1998–2026), analyst publication timelines, and documented implementation outcomes. This is not a population dataset but a pattern-based comparative model.


The Question No One Asks

When procurement teams build a vendor short list, the first filter is often: “Are they a Gartner Leader?”

But has anyone asked: What happened to the Leaders from 10 years ago?

If “Leader” status predicted success, those vendors should be:

  1. Still dominant today
  2. Have documented implementation success records
  3. Have grown market share proportionally

Let’s check the receipts.


The 2012-2015 “Leaders” — Where Are They Now?

Gartner Magic Quadrant for Procure-to-Pay Suites (2014-2015)

Vendor2015 StatusWhere Are They Now?
BaswareLeaderStill exists. Still a “Leader.”
AribaLeaderAcquired by SAP for $4.5B (2012). Integration challenges documented ever since.
CoupaLeaderWent private (Thoma Bravo acquisition, 2023). No longer publicly traded.
SciQuestLeaderAcquired by Accel-KKR (2016). Rebranded as JAGGAER.

Of the four P2P Leaders from 2015:

  • 1 was already acquired
  • 1 went private
  • 1 was acquired and rebranded
  • 1 remains

Gartner Magic Quadrant for Strategic Sourcing (2013-2017)

Vendor2013-2017 StatusWhere Are They Now?
SAP AribaLeader (2013) → Visionary (2017)FELL from Leader. Gartner faulted them for “neglecting” the product.
BravoSolutionLeaderAcquired by JAGGAER (2017). Brand discontinued.
IBM EmptorisLeaderAcquired by IBM (2012). Largely disappeared from rankings.
ZycusNiche Player (2010) → Leader (2013)Still exists. Now a “Leader” again (2026). Same implementation challenges documented.
IvaluaLeaderStill exists. Still a Leader.

Of the Strategic Sourcing Leaders:

  • 1 FELL from Leader to Visionary (SAP Ariba)
  • 2 were acquired and absorbed
  • 2 remain as Leaders

The Vendors That Disappeared

VendorGartner StatusFate
EmptorisLeaderAcquired by IBM (2012). Product absorbed.
BravoSolutionLeaderAcquired by JAGGAER (2017). Brand discontinued.
SciQuestLeaderAcquired (2016). Became JAGGAER.
Perfect CommerceEvaluatedAcquired by Proactis.
DetermineEvaluatedAcquired by Corcentric (2020).
b-packEvaluatedAcquired.
Capgemini IBXEvaluatedDiscontinued.

The pattern: “Leader” status did not prevent acquisition, absorption, or disappearance.

Acquisition is not failure — but it does mean that “Leader” status is not a predictor of long-term independence, implementation dominance, or practitioner outcomes.


The Implementation Success Question

During this entire period (2012-2026), what happened to implementation success rates?

YearGartner SaidImplementation Failure Rate
2012Published Magic Quadrant with Leaders50-70% failure
2015Published Magic Quadrant with Leaders50-70% failure
2020Published Magic Quadrant with Leaders30-50% failure (COVID spike — temporary)
2024Published Magic Quadrant with Leaders50%+ failure
2026Predicts 70%+ will fail by 2027Pattern continues

The “Leaders” changed. The failure rate didn’t.


What “Leader” Actually Measures

Gartner’s Magic Quadrant evaluates vendors on:

  1. Ability to Execute — Can they deliver the product?
  2. Completeness of Vision — Do they understand where the market is going?

What it does NOT measure:

  • Implementation success rates
  • Post-go-live outcomes
  • Client readiness requirements
  • Time-to-value delivery
  • Adoption rates

“Leader” measures vendor capability. It doesn’t measure whether YOUR organization can successfully implement that capability.


The SAP Ariba Case Study

SAP Ariba is the most instructive example:

YearGartner StatusReality
2012Acquired by SAP for $4.5BHighest valuation in procurement tech
2013-2015LeaderIntegration challenges begin
2017FELL to VisionaryGartner: “neglecting its market-leading application”
2019-2022Returned to Leader“Sixth consecutive time” claim
2024-2026LeaderSame integration challenges documented in user reviews

SAP Ariba has been a “Leader” for most of the past decade.

Yet user reviews consistently cite:

  • Integration complexity
  • Implementation timeline overruns
  • Configuration rigidity
  • Support responsiveness issues

Being the “Leader” didn’t fix implementation success. It just meant they were the largest.


The Real Short List Question

Instead of asking: “Are they a Gartner Leader?”

Ask:

  1. What is their implementation success rate? (Most can’t tell you.)
  2. What is their average time-to-value? (Most won’t tell you.)
  3. What is the minimum organizational readiness required? (None of them assess this.)
  4. How many implementations met original business objectives? (Gartner predicts 70%+ won’t by 2027.)

The Bottom Line

Over the past 14 years:

  • Multiple Gartner “Leaders” were acquired or disappeared
  • SAP Ariba fell from Leader to Visionary and back
  • Implementation failure rates remained 50-80%
  • No correlation between “Leader” status and implementation success

“Leader” status tells you which vendors have the best technology and market positioning.

It doesn’t tell you which vendor YOUR organization can successfully implement.

That requires a different assessment entirely.


Access the Assessment That Measures Implementation Success

ProductPriceWhat You Get
Single Vendor Report$1,750Full Hansen Fit Score™ assessment, Capability Matrix™, 5-model consensus analysis
Annual Subscription$3,00024+ reports ($125 each), priority requests, full methodology access

These analyses are 100% vendor-neutral and therefore do not involve vendor interviews or demos. They are based solely on the RAM 2025™ multimodel assessment, evaluating multiple archives, including the proprietary Procurement Insights Archives (2007-2025).

The Hansen Fit Score measures three things:

  1. Technology Capability (what the vendor offers)
  2. Service Delivery Capacity (can they implement it?)
  3. Minimum Client Readiness Required (can YOUR organization absorb it?)

The gaps between #1, #2, and #3 are why “Leaders” fail.

Get the Zycus Assessment Report (Coming February 6th, 2026)

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Source: Gartner Magic Quadrant archives (2012-2026), vendor acquisition records, implementation failure rate studies

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