EDITOR’S NOTE: A 30-year industry veteran recently commented on my post about Gartner and McKinsey blocking and/or taking down their posts on LinkedIn after I and others provided our thoughts on the validity of what they were saying.
Here is his comment and my corresponding response:
Paul Rogers – Jon W. Hansen Is it possible that the job of curating LinkedIn content for McKinsey and Gartner is given to a junior marketing person with little or no understanding of the validity of your feedback?
They live in a world of impressions and likes, engagement and posting schedules, not in a world of nuanced discussion about the merits of of idea A versus idea B. If the authors of the content disabled your feedback THAT would be troubling. But I suspect that the social media teams who post content would assume that blockchain is a feature of Minecraft and AI chips are a new range of Doritos.
They disable any non-positive content to drive up their KPIs and “mute trolls” – at least from their perspective.
JWH – Paul Rogers, thank you for your comment, especially since it opens up a new line of discussion on the increasing role of PR and marketing people in filtering the messaging of solution providers.
If you look at most PR and marketing professionals’ LinkedIn profiles, it appears that they tend to change companies every 2 to 3 years. In other words, they are message creators without fully understanding the meaning of the messages they are sending out.
I cannot count the number of times I have done interviews with a provider’s “own expert” who loved and okayed the interview, only to have someone from marketing or PR request I take it down.
They say that “truth is the first casualty of war,” but is it also the first casualty of the marketing and PR department.
Today’s Takeaway
Ask ChatGPT the following two questions:
- What is the role of the Public Relations professional?
- What is the role of the Marketing professional?
Do you see any mention of client success as being a priority? What does the answer to this question tell you?
30
Procurement Insights
Are Public Relations and Marketing Professionals Ruining The ProcureTech Industry?
Posted on September 29, 2024
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EDITOR’S NOTE: A 30-year industry veteran recently commented on my post about Gartner and McKinsey blocking and/or taking down their posts on LinkedIn after I and others provided our thoughts on the validity of what they were saying.
Here is his comment and my corresponding response:
Paul Rogers – Jon W. Hansen Is it possible that the job of curating LinkedIn content for McKinsey and Gartner is given to a junior marketing person with little or no understanding of the validity of your feedback?
They live in a world of impressions and likes, engagement and posting schedules, not in a world of nuanced discussion about the merits of of idea A versus idea B. If the authors of the content disabled your feedback THAT would be troubling. But I suspect that the social media teams who post content would assume that blockchain is a feature of Minecraft and AI chips are a new range of Doritos.
They disable any non-positive content to drive up their KPIs and “mute trolls” – at least from their perspective.
JWH – Paul Rogers, thank you for your comment, especially since it opens up a new line of discussion on the increasing role of PR and marketing people in filtering the messaging of solution providers.
If you look at most PR and marketing professionals’ LinkedIn profiles, it appears that they tend to change companies every 2 to 3 years. In other words, they are message creators without fully understanding the meaning of the messages they are sending out.
I cannot count the number of times I have done interviews with a provider’s “own expert” who loved and okayed the interview, only to have someone from marketing or PR request I take it down.
They say that “truth is the first casualty of war,” but is it also the first casualty of the marketing and PR department.
Today’s Takeaway
Ask ChatGPT the following two questions:
Do you see any mention of client success as being a priority? What does the answer to this question tell you?
30
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