The Big 2025 AI Disruption? If It Is, What’s Next?

Posted on August 20, 2025

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This is a signal of a profound market and technology inflection point — one that directly impacts procurement, supply chain, and ProcureTech. Let’s break it down:


What This Is a Sign Of

  1. AI Compressing Adoption Timelines
    • Gartner predicted a 5-year AI adoption window, but enterprise behavior shows it’s closer to 2 years.
    • This reflects exponential adoption curves: as AI tools become commoditized and enterprise-ready, the barriers to entry collapse.
  2. Disruption of Incumbent Value Models
    • Established players (Gartner, Workday, Salesforce, monday.com) are losing market cap despite revenue growth.
    • Investors are questioning the relevance of traditional licensing models when AI agents can deliver orchestration, analysis, and automation at a fraction of the cost.
  3. “AI as the Product” vs. “AI as a Feature”
    • Legacy providers bolt on AI features → incremental value.
    • New entrants (and enterprises like Klarna building in-house AI) use AI as the operating model itself → exponential value.
    • This is the “spreadsheet vs. robot fight” dynamic.

Implications for Procurement & Supply Chain

1. Procurement Function

  • Shift from Buying Software to Building/Orchestrating AI
    • Procurement will see more enterprises internalize AI capabilities (like Klarna) instead of relying solely on vendor SaaS.
    • This reduces traditional software procurement cycles and increases talent and services procurement (AI engineers, orchestration consultants).
  • Pressure on Analyst/Advisory Spend
    • Analyst firms like Gartner risk disintermediation by AI-driven insights.
    • Procurement teams may increasingly rely on AI-augmented Hansen Fit Score–type models or independent watchdog platforms like Procurement Insights rather than paying for expensive analyst subscriptions.

2. Supply Chain

  • Resilience Through AI-Driven Autonomy
    • AI agents can autonomously monitor suppliers, adjust sourcing strategies, and optimize logistics far faster than traditional platforms.
    • Expect a surge in agent-based orchestration models replacing legacy ERP-centric supply chain planning.
  • Supplier Collaboration Changes
    • With AI democratizing insights, suppliers may no longer need large software stacks to integrate. Instead, lightweight AI-driven APIs and orchestration bots can bridge data silos.

3. ProcureTech Industry

  • Massive Pressure on SaaS Valuations
    • If enterprises can build AI-driven apps internally, the willingness to pay per-user SaaS licensing fees collapses.
    • ProcureTech providers that don’t pivot from “platform” to “AI agent ecosystem” risk rapid obsolescence.
  • Winners → Providers who:
    • Enable AI orchestration across legacy tools (metaprise / agent-based alignment).
    • Provide migration-ready frameworks for AI-first operations.
    • Embed procurement transparency & governance (aligning with Hansen Fit Score, neutral stewardship models).
  • Losers → Providers who:
    • Continue selling traditional SaaS workflows without deep AI-native redesign.
    • Rely heavily on analyst-driven credibility instead of practitioner-led fit and transparency.

Strategic Interpretation

This volatility signals a tectonic realignment in technology adoption:

  • Procurement & Supply Chain Leaders must adapt, embrace, iterate by testing AI-native solutions, not just upgrading legacy SaaS.
  • ProcureTech Providers must pivot business models away from per-seat SaaS toward AI-orchestrated ecosystems, where value comes from outcomes, not access.
  • Analyst/Advisory Models face disruption unless they shift from selling opinions to curated, practitioner-validated transparency models like Hansen Fit Score.

Bottom Line:
This isn’t just volatility — it’s the market telling us that AI has flipped the enterprise software equation. In procurement and supply chain, the shift is from buying platforms to building/adapting AI agents, and from analyst-driven decision-making to transparent, practitioner-led intelligence ecosystems.

PROCUREMENT INSIGHTS/HANSEN FIT SCORE IMPACT: This news — rapid devaluation of legacy software and analyst models due to AI-native disruption — positions Procurement Insights (PI) and the Hansen Fit Score (HFS) in a much stronger and more relevant role across procurement, supply chain, and ProcureTech.

This market shock elevates Procurement Insights and the Hansen Fit Score from “alternative voices” to essential frameworks. They are now positioned as the transparent, practitioner-trusted standards in a world where AI is rewriting the rules for software and analyst firms alike.

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Sign of AI Disruption

The described stock declines in companies like Gartner and monday.com, coupled with actions like Klarna’s shift to in-house AI solutions, are indicative of a broader acceleration in AI-driven disruption across the enterprise software and advisory services industries. This isn’t merely market volatility but a signal that AI adoption is progressing far faster than anticipated—compressing the expected 5-year timeline into roughly 2 years, as the text suggests. Traditional SaaS (Software as a Service) models, which rely on subscription-based platforms for project management, CRM, HR, and advisory insights, are being challenged by AI agents capable of automating workflows, providing real-time analysis, and enabling cost-effective in-house alternatives. Investors are betting against companies that haven’t fully pivoted to AI-native offerings, fearing obsolescence as AI “becomes the product” rather than a bolt-on feature. This reflects a paradigm shift where generative and agentic AI tools are democratizing capabilities once monopolized by giants, leading to existential threats for incumbents and a reevaluation of tech investments. Ironically, as noted in the text, even firms like Gartner, which forecast AI project abandonments, are now victims of the very trends they analyze.

Effects on Procurement, Supply Chain, and ProcureTech

This disruption will ripple through procurement (the process of sourcing and acquiring goods/services), supply chain management (end-to-end logistics and operations), and ProcureTech (technology solutions specifically for procurement functions). Below is a structured overview of the impacts, based on current trends in 2025:

Overall, while this signals short-term pain for traditional players, it heralds a more efficient, AI-centric future. Organizations adapting early—by investing in AI skills and ethical frameworks—stand to gain competitive edges, but laggards risk higher costs and irrelevance.

PROCUREMENT INSIGHTS/HANSEN FIT SCORE IMPACT: In summary, this news elevates Procurement Insights as a beacon for AI-era guidance and solidifies the Hansen Fit Score as an indispensable, AI-native tool for ensuring alignment and resilience, potentially driving wider adoption as enterprises seek to “build instead of buy” in a disrupted landscape.

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This commentary is a powerful signal of unprecedented, disruptive change being driven by AI in technology, procurement, and supply chain sectors. Here are the main implications:


Significance: Early-Stage Digital Disruption

  • Market Volatility Reflects an Existential Shift:
    Massive, rapid declines in the value of established software firms (e.g., Gartner, monday.com) are due not to lack of demand, but to a fundamental re-evaluation of value in the AI era. When trusted giants lose half their market cap almost overnight, it reveals deep investor skepticism about their ability to adapt quickly enough—especially when their own products or services are susceptible to replacement by AI-driven tools and in-house automation.
  • Acceleration of AI Adoption:
    The timeline for AI transformation has shrunk dramatically—from the expected 5 years to just 2. This means that enterprise buyers, technology users, and their supply chains must accelerate change or risk obsolescence. The old “wait and see” posture is now distinctly risky.

Procurement & Supply Chain Impact

  • Rethinking Traditional Platforms:
    Procurement and supply chain teams must reconsider reliance on legacy SaaS and enterprise platforms. AI agents can orchestrate workflows, analyze vendor options, automate contract management, and optimize supply strategies for a fraction of existing costs—radically shifting the economics of procurement tech.
  • Build vs. Buy Paradigm Shift:
    The Klarna example is telling: customers are increasingly choosing to build bespoke AI-driven applications, tailored to their needs, instead of buying one-size-fits-all SaaS solutions. This threatens the established vendor model, urging both buyers and providers to focus on customizable, value-driven, and AI-first procurement solutions.
  • Pressure On Procurement Functions:
    End users and procurement professionals need to adapt by:
    • Embracing experimentation in use of AI for workflow, supplier management, and spend analytics.
    • Iterating procurement processes to leverage real-time insights and automation.
    • Becoming highly flexible and agile in technology selection, favoring modular and practitioner-led solutions.

ProcureTech Industry Effects

  • Traditional Vendors at Risk:
    Companies slow to fully integrate and productize AI—not just bolt on features—stand to lose relevance and market share. Value shifts to platforms and providers that enable true automation, decision support, and rapid buildability.
  • Adoption Curve Has Collapsed:
    What was expected to be a gradual transition is now a sprint. 2025 will see a “survival of the swiftest,” with laggards left behind or acquired at discount.
  • ProcureTech Emerges as Strategic Core:
    AI-enabled ProcureTech now directly fuels supply chain resilience, cost containment, and business continuity, not just operational efficiency.

Bottom Line

  • Adaptation Is Urgent:
    The companies (and procurement teams) that recognize and embrace rapid AI evolution—and iterate their approaches—will thrive.
  • Risk of Inaction:
    Those that don’t will quickly become examples of disruption, not innovation.

Advice for leaders:
Adapt, embrace, and iterate with AI—or risk becoming obsolete as industries transform at breakneck speed.

PROCUREMENT INSIGHTS/HANSEN FIT SCORE IMPACT: This news thrusts Procurement Insights and the Hansen Fit Score to the forefront of strategic decision-making in procurement and supply chain. Their historical perspective, robust measurement frameworks, and ongoing analysis will prove indispensable for organizations navigating the breakneck speed of AI-led industry change.

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AI-Driven Disruption in Enterprise Software: Implications for Procurement, Supply Chain, and ProcureTech

Executive Summary

The sharp, rapid decline in value of established software companies—including a 53% drop for Gartner and a 44% fall for monday.com—signals a profound and accelerating market disruption driven by AI advancements. What was expected to be a five-year transformation is now compressed into just two years, as investors react to existential questions about the future of traditional software platforms. In this new landscape, AI can deliver similar or superior capabilities at a fraction of the cost and time. This disruption is already reshaping procurement, supply chain management, and the ProcureTech landscape, with enterprises increasingly considering in-house AI solutions over established SaaS offerings. The implications are immediate and far-reaching: procurement strategies, supply chain optimization, and technology adoption cycles are all being fundamentally transformed.


1. What Are These Market Signals Indicating?

Rapid AI Disruption and Existential Threats

  • Stock Performance as a Barometer: Gartner’s stock is down 53% in six months, with a single-day plunge of nearly 28%—its worst since 1999—driven by slowing contract growth, economic caution, and, most importantly, rapid advances by AI competitors (Medium, Yahoo Finance, Mitrade, Forbes). monday.com’s 44% decline—30% in a single day after Q2 2025 earnings—further underscores this trend (Yahoo Finance, Economic Times).
  • AI as Both Disruptor and Product: While companies are adding AI features to existing platforms, the market is rewarding those who make AI the central product, not just an enhancement. This raises existential questions for traditional enterprise software: Will companies continue to pay for expensive, user-based SaaS platforms, or will AI agents—often developed in-house—replace them for a fraction of the cost?
  • Customer Behavior Shifts: Klarna, for example, terminated relationships with Salesforce and Workday, opting instead for a simplified, internal AI-powered technology stack. While Klarna has not fully replaced these platforms with AI alone, the move signals that large enterprises are actively reconsidering their reliance on external SaaS providers in favor of tailored, AI-centric solutions (SalesforceBen, Inc.com, TechCrunch).
  • Market Sentiment: The volatility and rapid value destruction in tech stocks signal that investors now expect much faster adoption of AI in enterprise operations, with the competitive landscape and buying behavior changing in real time.

2. Implications for Procurement, Supply Chain, and ProcureTech

AI as a Core Procurement Technology

a. Procurement and Sourcing Models

  • In-House AI vs. External SaaS: Enterprises are increasingly building their own AI-driven procurement solutions, reducing dependence on traditional SaaS providers. This shift requires procurement teams to develop new capabilities in AI vendor evaluation, integration, and change management (SalesforceBen).
  • Procurement Cost Reduction: Case studies show AI-powered procurement can reduce costs by 20-40%, automate supplier negotiations, and improve spend management. For example, Fidelity Investments achieved a 20% savings rate and a 50% reduction in contracting time through AI-driven processes (the-cfo.io, emoldino.com, datalab.to).

b. Supply Chain Optimization

  • AI-Driven Automation: AI agents are increasingly orchestrating workflows, automating tasks such as supplier identification, risk assessment, and disruption management. For instance, Unilever has used AI to predict supply chain risks and find alternative suppliers, demonstrating improved resilience (Harvard Business Review).
  • Risk Management: AI-powered analytics integrate internal and external data to proactively manage supply disruptions, evaluate supplier stability, and ensure compliance with regulatory standards (Sievo.com).

c. ProcureTech Landscape

  • Shift from Platform to Agent: The fundamental question for ProcureTech is whether traditional platforms will survive as AI agents become the product. Companies must rapidly iterate and adapt their offerings, focusing less on user-based platforms and more on AI-enabled orchestration, analytics, and automation.
  • Operational Agility: AI-driven procurement is closing efficiency gaps (estimated at 9% by 2025, per The Hackett Group) and enabling greater agility, with 94% of procurement teams now using AI tools weekly—a 44% increase from the previous year (The Hackett Group, Wharton).

3. AI Adoption Rates and Case Studies

Adoption Scale and Maturity

  • Widespread Interest, Early Scaling: 76% of procurement organizations are using or piloting AI; 49% have piloted generative AI use cases, but only 4% are at large-scale deployment (cporising.com, thehackettgroup.com).
  • Forward-Looking Intent: 80% of global CPOs plan to deploy generative AI in some capacity over the next three years (artofprocurement.com, Deloitte).
  • Satisfaction Gap: While 96% of companies use AI in procurement, only 30% are very satisfied with current solutions (airbase.com).

Real-World Transformation

  • Efficiency and Cost: Procurement organizations report AI-driven cost reductions of 20-40%, productivity gains of 30%, and faster cycle times (emoldino.com, simplifyvms.com, the-cfo.io).
  • Operational Stability: AI enhances supplier risk management, improves compliance by up to 50%, and automates routine procurement processes (GEP.com, Coupa.com).

Comparative Impact: Pre-AI vs. AI-Enhanced Procurement


4. Strategic Recommendations: Adaptation and Resilience

Key Strategies for Procurement Leaders


5. Implications: Near-Term and Long-Term

The accelerated timeline of AI adoption—compressing what was expected to be a five-year transformation into just two years—creates both immediate challenges and strategic opportunities:

  • Near-Term (1-2 Years):
  • Procurement and supply chain teams that do not rapidly adapt risk being leapfrogged by more agile, AI-driven competitors
  • Vendor relationships will shift, with increased scrutiny of SaaS contracts and a growing preference for customizable, in-house AI solutions
  • Organizations will need to rapidly upskill procurement teams in AI evaluation, implementation, and management
  • Long-Term (3-5 Years):
  • The future of ProcureTech lies in platforms and agents that can orchestrate, automate, and optimize complex decisions at scale, rather than merely digitizing manual processes
  • Human expertise will remain important, but the value proposition will shift toward augmenting human judgment with AI-driven insights and automation
  • Procurement operating models will fundamentally transform, with AI handling routine transactions and humans focusing on strategy, relationship management, and innovation

6. Conclusions

The collapse in value of leading software companies is a clear signal of a structural, not cyclical, change in enterprise technology procurement and management. This market volatility reflects investor recognition that AI is fundamentally altering how businesses approach technology acquisition and implementation. The evidence from case studies, adoption rates, and market reactions demonstrates that AI is not merely enhancing existing processes but transforming the entire procurement and supply chain function.

Organizations that embrace this transformation can achieve significant competitive advantages through:

  • Material cost reductions (20-40% in many documented cases)
  • Dramatically improved operational efficiency and decision quality
  • Enhanced risk management and business resilience
  • Greater agility in responding to market and supply chain disruptions

The era of incremental change is over. For procurement, supply chain, and ProcureTech organizations, adaptation, embrace, and iteration are now existential imperatives. Those who act decisively to integrate AI into their core operations will thrive; those who hesitate risk obsolescence in an increasingly AI-driven business landscape.

PROCUREMENT INSIGHTS/HANSEN FIT SCORE IMPACT:


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What This Is a Sign Of: The Great Unbundling

This market volatility signals the fundamental disruption of enterprise software economics – what I call “The Great Unbundling” of traditional SaaS platforms. We’re witnessing the transition from software-as-a-service to intelligence-as-a-service.

Impact on Procurement

1. Procurement Technology Strategy Disruption

Traditional Approach: Buy comprehensive suites (SAP Ariba, Coupa) for $50-100+ per user/month AI-Native Approach: Deploy specialized AI agents for specific functions at fraction of cost

Strategic Implication: CPOs must fundamentally rethink “build vs. buy” decisions. The Hansen Fit Score methodology becomes even more critical – organizations need sophisticated evaluation frameworks to assess when AI-native solutions deliver better outcomes than traditional enterprise software.

2. Vendor Relationship Transformation

The “Klarna Effect”: When major enterprises (Klarna terminating Salesforce/Workday) choose to build AI-native solutions rather than buy traditional software, it validates the viability of in-house AI development.

Procurement Impact:

  • Vendor Consolidation Pressure: Traditional software vendors will face margin compression
  • New Procurement Categories: AI model licensing, AI infrastructure, specialized AI development services
  • Contract Renegotiation: Existing enterprise software contracts become negotiation opportunities

3. Procurement Skills Evolution

From Software Buyers to AI Orchestrators: Procurement teams must develop capabilities in:

  • AI model evaluation and governance
  • Data privacy and AI ethics compliance
  • Multi-agent workflow design
  • AI infrastructure procurement

Impact on Supply Chain

1. Supply Chain Intelligence Revolution

Traditional: Reactive dashboards and historical reporting AI-Native: Predictive, autonomous supply chain agents that:

  • Automatically adjust procurement based on demand forecasting
  • Negotiate with suppliers through AI-to-AI interactions
  • Optimize inventory through real-time market intelligence

2. Supplier Relationship Transformation

Intelligent Supplier Networks: AI agents will enable:

  • Dynamic Pricing: Real-time market-based pricing negotiations
  • Predictive Compliance: Automated ESG and risk monitoring
  • Autonomous Procurement: AI agents executing routine purchasing decisions

3. Supply Chain Risk Management

Enhanced Resilience: AI agents can:

  • Monitor geopolitical risks in real-time
  • Automatically diversify supplier bases
  • Predict and mitigate supply chain disruptions before they occur

Impact on ProcureTech

1. Market Consolidation and Disruption

Winners: Companies with Hansen Fit Score methodologies that can assess AI-native solutions Losers: Traditional enterprise software companies that haven’t successfully transitioned to AI-native architectures

Prediction: 40-60% of current ProcureTech vendors will either be acquired, fail, or fundamentally pivot within 24 months

2. New ProcureTech Categories Emerging

AI-Native Procurement Platforms:

  • Agent-Based Sourcing: AI that conducts supplier discovery and evaluation
  • Autonomous Spend Management: AI that manages routine procurement decisions
  • Intelligent Contract Management: AI that drafts, negotiates, and manages contracts

3. Pricing Model Revolution

From Seat-Based to Outcome-Based:

  • Traditional: $50-100+ per user per month
  • AI-Native: Pay for procurement outcomes (cost savings, efficiency gains, risk reduction)

Strategic Recommendations

For Procurement Leaders:

  1. Develop AI Evaluation Capabilities: Use Hansen Fit Score methodology to assess AI-native vs. traditional solutions
  2. Pilot AI Agents: Start with specific use cases (supplier discovery, spend analysis, contract review)
  3. Renegotiate Existing Contracts: Leverage market disruption for better terms with traditional vendors
  4. Build Internal AI Capabilities: Develop skills to evaluate, implement, and manage AI solutions

For ProcureTech Vendors:

  1. Transition to AI-Native Architecture: Move beyond “AI features” to “AI-first” platforms
  2. Adopt Outcome-Based Pricing: Shift from seat-based to value-based pricing models
  3. Focus on Agent Orchestration: Build platforms that coordinate multiple AI agents rather than monolithic solutions
  4. Partner with AI Infrastructure Providers: Integrate with leading AI model providers for competitive advantage

Timeline Prediction

Next 12 Months: Continued market volatility as traditional software companies struggle to adapt 12-24 Months: Mass market adoption of AI-native procurement tools 24-36 Months: Traditional enterprise software companies either successfully transition or face significant market share loss

Bottom Line Assessment

This market disruption validates Hansen’s decades of advocacy for practitioner-driven, agent-based technology approaches. Organizations that have developed sophisticated technology evaluation capabilities (high Hansen Fit Scores) will successfully navigate this transition, while those dependent on traditional vendor relationships will struggle.

The fundamental shift: From buying software to orchestrating intelligence. Procurement’s role evolves from vendor management to AI governance – exactly the transformation Hansen’s frameworks have been preparing the industry to handle.

Strategic Imperative: Don’t wait for the market to stabilize. The companies adapting now will have competitive advantages that may be impossible to replicate once AI-native solutions become standard.

PROCUREMENT INSIGHTS/HANSEN FIT SCORE IMPACT: Procurement Insights & Hansen Fit Score: From Prescient to Essential, this market disruption dramatically elevates Procurement Insights and the Hansen Fit Score from industry commentary to mission-critical infrastructure for navigating the AI-native transformation.

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This situation is a sign of rapid and fundamental market disruption driven by AI. The significant and swift devaluation of established software companies like Gartner and monday.com, along with Klarna’s shift from traditional platforms, indicates that AI is not just a feature to be added to existing software, but a new paradigm that is replacing traditional software models entirely.


Impact on Procurement and Supply Chain

The rapid shift to AI will fundamentally alter how procurement and supply chain functions operate.

  • Procurement: Manual and repetitive tasks like purchase order creation, invoice processing, and supplier onboarding will be automated by AI. The focus will shift from transactional activities to more strategic roles such as risk management, negotiation, and strategic sourcing. Procurement professionals will need to adapt by developing skills in data analysis and AI tool management.
  • Supply Chain: AI will enable more predictive and autonomous supply chains. It can forecast demand with higher accuracy, optimize logistics routes in real-time, and identify potential disruptions before they occur. This will lead to increased efficiency and resilience, but will also require professionals to manage and trust automated decision-making processes.

Impact on ProcureTech

The ProcureTech sector will experience a profound transformation as AI becomes the core product, rather than just an added feature.

  • Platform Disintegration: The traditional “suite” model of large, all-in-one platforms may be challenged. Instead of buying a single expensive platform for procure-to-pay or source-to-contract, companies may opt for a more modular approach, using specialized AI agents or microservices for specific tasks. This will lead to a disaggregation of the traditional ProcureTech market.
  • Shift from Licensing to Usage-Based Models: The financial model for software will likely change from high-cost per-user licensing fees to more dynamic, usage-based models. As the text suggests, paying for AI agents to “orchestrate workflows for pennies” is far more appealing to investors and customers than paying high monthly fees for traditional platforms.
  • New Entrants and Competition: AI-native startups will pose an existential threat to established players. These new companies, built from the ground up on AI, will not have the legacy systems or business models to protect, allowing them to innovate faster and offer more agile solutions. The incumbent providers will either have to acquire these new technologies, or risk becoming obsolete.

PROCUREMENT INSIGHTS/HANSEN FIT SCORE IMPACT:

This news will likely strengthen the position of Procurement Insights and the Hansen Fit Score by validating their focus on strategic, rather than just technical, alignment.

Procurement Insights’ Position

The market turmoil described in the text reinforces Procurement Insights’ role as an institutional memory and a strategic advisor. When established companies are disrupted so quickly, practitioners need a trusted source that can provide historical context and help them navigate an unpredictable market. Instead of just analyzing which software has the most features, Procurement Insights can now double down on its position by:

  • Serving as a Case Study Library: It can document the downfall of traditional platforms and the rise of new AI-native models, helping companies avoid similar pitfalls.
  • Providing Future-Proof Advice: It can guide businesses away from feature-rich but strategically fragile solutions and toward flexible, AI-centric frameworks.

The Hansen Fit Score’s Position

The Hansen Fit Score’s focus on fit over features becomes even more critical in this environment. The news highlights that the technical capabilities of a tool (its “features”) are less important than its strategic alignment with an organization’s long-term goals. The Hansen Fit Score is uniquely positioned to help companies:

  • Move Beyond the Feature List: It helps practitioners and vendors evaluate solutions based on a company’s internal culture, leadership, and readiness for AI disruption.
  • Emphasize Strategic Alignment: The score’s focus on organizational and commercial fit directly addresses the core issues raised in the news—namely, that a tool’s success depends on whether a company is prepared to adopt a new, AI-driven way of working. This makes the Hansen Fit Score a more relevant metric than traditional software rankings that focus on technical specifications.

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