Procurement and social media . . . is it a pairing made in heaven or the other place?

Posted on January 19, 2016


If this will be the first time that you have tuned in to one of our Point-Counterpoint broadcasts on Blog Talk Radio, then you are in for a real treat today.

At 1:00 PM EST this afternoon, Kelly Barner and I will be talking – okay maybe arguing, about the impact that social media has had (and will continue to have) on the procurement world.

According to a May 2015 SocialMediaToday post, research shows that it is “time companies started putting more emphasis on their social media strategy.”


In supporting this position, the article cites the following statistics:

  • 4 in 10 social media users have purchased an item online or in-store after sharing it or marking it as a Favorite on Twitter, Facebook or Pinterest.
  • 78% of respondents said that companies’ social media posts impact their purchases.
  • 71% of consumers are likely to purchase an item based on social media referrals.

While these numbers are compelling, do they apply to the business buyer as much as they do to the everyday consumer?

Some would say yes.

Others would go even further, suggesting that as the tech savvy Generation Next procurement pros move into more dominant roles, and the dinosaurs of yesterday move on, social media’s influence on corporate purchasing will be on a par with our buying activities as consumers at home.

What do you think?

Join us today at 1:00 PM EST on Blog Talk Radio through the following link:–counterpoint-has-procurement-caught-the-social-media-virus 

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