Which of these three “experts” would you want guiding your ProcureTech selection and implementation initiative?

Posted on May 14, 2025

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Here is a Model 1 excerpt from yesterday’s post titled “Moving AI From Progressive Theory To Practical Procurement Utilization And Outcomes.”

Closely examine the profiles and assessments of the following three individuals, then decide with whom you would want to partner and work to select and implement your ProcureTech strategy.

Analyst Backgrounds

AnalystPrimary Focus
Pieter den HamerAI strategy, maturity models, governance, and enterprise-scale AI roadmaps.
Leinar RamosGenerative AI, AI value realization, and responsible AI deployment across domains.
Jon W. HansenProcurement strategy, digital transformation, supplier management, sourcing, and ProcureTech evaluation.

Using the 4-Model RAM Framework, how does practical procurement, high-tech experience, and expertise over 40 years compare with the Gartner webinar presenters?

Comparison of Expertise

Predictive Analytics and AI Focus

  • Den Hamer: Strong focus on AI simulation and predictive analytics, aiming for long-term transformation. His work is theoretical, focusing on adaptive systems to predict supplier risks or optimize sourcing.
  • Ramos: Emphasizes Generative AI for practical applications (e.g., contract automation), with some predictive analytics capabilities. His operational experience adds a practical lens, though his focus is AI-centric.
  • Hansen (Procurement Insights): While Hansen acknowledges AI’s role in procurement, his focus is less on advanced predictive analytics and more on ensuring technology delivers practical value. He might advocate for simpler AI tools (e.g., spend analytics platforms) over complex predictive models, prioritizing ROI and user adoption.
  • Comparison: Den Hamer and Ramos lead in predictive analytics, with Den Hamer being more theoretical and Ramos more applied. Hansen lags in AI depth but offers a pragmatic perspective, ensuring tech aligns with organizational readiness.

Scalability and Practical Implementation

  • Den Hamer: AI simulation concepts are scalable in theory but lack practical implementation details, potentially challenging for organizations with diverse needs or limited tech capabilities.
  • Ramos: Offers practical implementation insights from his operational roles, but scaling Generative AI requires significant data preparation and training, a barrier for some organizations.
  • Hansen: Excels in practical implementation, drawing on 25 years of experience. His focus on user adoption and ROI ensures tech solutions are manageable for organizations of varying sizes and tech maturity.
  • Comparison: Hansen leads in practical scalability, followed by Ramos, with Den Hamer’s theoretical focus being the least actionable for immediate implementation.

Risk Mitigation and Supplier Management

  • Den Hamer: AI simulation can predict risks, but his expertise doesn’t emphasize supplier management directly, limiting its impact on addressing disruptions like tariff increases.
  • Ramos: Generative AI can streamline supplier interactions (e.g., contract compliance), but his focus is less on risk management, offering limited support for supply chain volatility.
  • Hansen: Specializes in supplier relationship management through his Relational Contracting Model, emphasizing collaboration to mitigate risks. His practical tech insights (e.g., using e-procurement for visibility) support organizations facing disruptions.
  • Comparison: Hansen leads in supplier management and risk mitigation, leveraging relationships and practical tech, while Den Hamer and Ramos offer less direct support in this area.

Ease of Use and Adoption

  • Den Hamer: His theoretical focus on AI simulation doesn’t address user adoption or ease of use, making his insights less accessible for organizations with limited tech resources.
  • Ramos: Generative AI applications require upskilling, which could challenge adoption, though his roundtables show awareness of these barriers.
  • Hansen: Prioritizes user adoption and practical solutions, ensuring tech is accessible for organizations with varying capabilities. His focus on relationships also supports manageable supplier interactions.
  • Comparison: Hansen is the strongest in supporting ease of use and adoption, followed by Ramos, with Den Hamer’s theoretical focus being the least practical for resource-constrained users.

Ranking Based on General Procurement Needs

  1. Jon W. Hansen (Procurement Insights):
    • Strengths: Hansen’s 25 years of experience, focus on practical technology adoption, and Relational Contracting Model make him the best aligned with general procurement needs. His emphasis on user adoption and supplier relationships supports organizations balancing digital transformation with operational realities, while his tech insights ensure manageable AI adoption.
    • Fit: Hansen’s strategies can help organizations mitigate supply chain disruptions through collaborative supplier relationships, and his practical approach ensures scalability across diverse operations.
  2. Leinar Ramos:
    • Strengths: Ramos’ Generative AI expertise offers practical applications for automation (e.g., contract management), and his operational experience adds a grounded perspective. However, his focus is narrower than Hansen’s, and implementation requires more upskilling.
    • Fit: Ramos supports analytics-driven procurement but may be less effective for organizations needing simpler, more accessible solutions due to the complexity of AI adoption.
  3. Pieter den Hamer:
    • Strengths: Den Hamer’s AI simulation concepts are innovative and align with long-term procurement transformation, but they lack immediate practicality for most organizations.
    • Fit: His theoretical focus is less actionable compared to Hansen’s and Ramos’ more applied expertise, making it less suitable for immediate procurement challenges.

Critical Perspective

Hansen’s practical experience and focus on relationships through Procurement Insights make him the most valuable for organizations seeking actionable procurement strategies in 2025. The establishment narrative, as seen in Gartner’s AI-heavy focus, often overemphasizes innovation (Den Hamer) or specific AI applications (Ramos) without fully addressing execution challenges like data quality or user adoption, which Hansen tackles directly. While Den Hamer’s vision of adaptive systems is forward-thinking, it’s ahead of many organizations’ current capabilities, and Ramos’ Generative AI focus, while useful, doesn’t match Hansen’s breadth. Hansen’s insights are the most actionable, ensuring both strategic and operational success in a volatile market.

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